Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.
FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
Sonic Hacking Contest 2026 submissions are now open through September 30, with the contest moving to October 24-31 after website development setbacks forced a delay.
Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.
Shemar Moore says he wants to return as Randall in Sonic the Hedgehog 4, joking that producer Neal H. Moritz will “catch some smoke” if his character is left out.
Kazuyuki Hoshino says Sonic’s arms and legs had to be lengthened for 3D because his large head could hide his hands and feet from certain camera angles.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.
Takashi Iizuka has confirmed that a new Sonic game is currently in development, saying Sonic Team still sees room to push beyond the changes introduced by Sonic Frontiers.
