Round1 USA has announced an upcoming Sonic the Hedgehog collaboration, with dates, locations and campaign details still to be revealed.
Sonic Rumble Party Season 10 is now live, bringing the Werehog to the Red Star Ring Shop alongside returning Wonderland content, new stages, skins, Buddies and AI Racer Cream.
Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.
FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
Sonic Hacking Contest 2026 submissions are now open through September 30, with the contest moving to October 24-31 after website development setbacks forced a delay.
Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.
Shemar Moore says he wants to return as Randall in Sonic the Hedgehog 4, joking that producer Neal H. Moritz will “catch some smoke” if his character is left out.
Kazuyuki Hoshino says Sonic’s arms and legs had to be lengthened for 3D because his large head could hide his hands and feet from certain camera angles.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.
Takashi Iizuka has confirmed that a new Sonic game is currently in development, saying Sonic Team still sees room to push beyond the changes introduced by Sonic Frontiers.
Cream and Cheese are joining SONIC PICO PARK as playable characters, Big will lend his strength in certain stages, and producer Shintaro Shimazu says the team is still gradually revealing more of the roster.
Catch up on the biggest Sonic news and stories from September 14–20, 2026.
SEGA has opened the Sonic Frontiers archives to show rare early development footage, revealing a very different island, a Titan one-third of its final size and the gameplay changes triggered when Takashi Iizuka demanded it be made three times bigger.
New retailer listings reportedly tied to Sonic the Hedgehog 4 include a mysterious “Sonic 2.5" Figure + Dino” set alongside more figures, a vehicle, plush and six-pack, adding another possible clue to the movie’s still-secret story.
Hokka Hokka Tei is celebrating the opening of SEGA Store Osaka with a nationwide food campaign giving 30 customers a chance to win the monochrome Sonic toy designed by Kosuke Kawamura.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
Takashi Iizuka says Sonic Adventure’s camera and Homing Attack solved two major problems with high-speed 3D movement, while Sonic Colors changed how he worked with Sonic Team.
Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.
SEGA Store Osaka will open on October 2 with an exclusive monochrome Sonic toy, new Osaka-themed artwork, limited purchase bonuses and two days of Sonic greeting events.
Takashi Iizuka says he would love to see the Chaotix star in their own detective game, while Sonic Team plans to give more characters substantial playable roles in future mainline titles.
Netflix and SEGA are developing a new Sonic the Hedgehog animated series for preschoolers and younger elementary-school children, with Takashi Iizuka saying it will target a different audience from Sonic Prime and the films.
The finale of Sonic the Hedgehog x Godzilla arrives December 16, with new covers and story details revealing Obsidian Mechagodzilla, the Obsidian Horde and Mothra's role in the final battle.
Sanei Boeki is launching a new Sonic plush mascot line in December featuring Sonic, Tails, Knuckles, Amy and Shadow with dangling string arms and legs.
BEAMS has released a new Sonic the Hedgehog T-shirt featuring original artwork by illustrator Zashiki Warashi as part of its Tokyo Game Show 2026 anniversary collection.
SONIC CUP returns for 2026 with nationwide Instagram qualifiers leading to a 48-skater final in Tachikawa, where four young competitors will earn a seven-day training trip to Los Angeles.
OpenGGF v0.6 brings a major round of accuracy, audio and performance work to the open-source Sonic engine, while pushing its Sonic 3 & Knuckles support further into the original game.
Sonic the Comic writer Lew Stringer has revealed how a rejected art submission led to his writing career on the series, why Commander Brutus was created with a definitive ending in mind, and why he believes reprints hastened the comic's decline.
Metal Sonic has joined the 2026 Halloween costume lineup with an officially licensed kids costume featuring a light-up half-mask with red LED eyes, now available online for $54.99.
Three fan-made ports are bringing Sonic CD and Sonic Mania to original Sega hardware that never received them, with separate Saturn and 32X projects now in development.
Bayonetta is coming to Sonic Racing: CrossWorlds as the first free racer of Year Two, complete with the Butterfly Witch machine, while SEGA has also shown more of its upcoming Godzilla and EVANGELION DLC.
Amazon UK has listed an unannounced Sonic Racing: CrossWorlds Year One Edition for PS5 with a November 3 release date, although SEGA has yet to reveal what the new version includes.
Balenciaga and SEGA have launched a new fashion collaboration featuring Sonic apparel, Japan-exclusive pieces and a playable Sonic the Fighters arcade cabinet in Tokyo, with a worldwide rollout following September 22.
Sonic series director Morio Kishimoto says there are no current plans for a Sonic Frontiers Director’s Cut, while naming Secret Rings and Black Knight as games he would like to rebuild with the experience he has today.
SAGE 2026 is now underway through September 18, bringing new Sonic fangame demos, an expanded Sonic 1996 build, development tools and a new showcase running for more than 20 minutes.
The 1993 Sonic the Hedgehog animated series is joining MeTV Toons' regular weekday schedule on September 21, airing every morning at 8:00 AM ET / 7:00 AM CT.
