Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy
Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy

Takashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy

Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.

Continue ReadingTakashi Iizuka Reveals Why SEGA Put Sonic in ZETA DIVISION as Part of New Asia Strategy
Sonic and k4sen Set for Tokyo Game Show 2026 Showdown as ZETA DIVISION Reveals SEGA Lounge
Sonic and k4sen Set for Tokyo Game Show 2026 Showdown as ZETA DIVISION Reveals SEGA Lounge

Sonic and k4sen Set for Tokyo Game Show 2026 Showdown as ZETA DIVISION Reveals SEGA Lounge

ZETA DIVISION has revealed the first Sonic merchandise for its Tokyo Game Show 2026 collaboration, with the Sonic x k4sen T-shirt priced at ¥8,800 and advance reservations now open for venue pickup.

Continue ReadingSonic and k4sen Set for Tokyo Game Show 2026 Showdown as ZETA DIVISION Reveals SEGA Lounge