Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
SEGA president Shuji Utsumi says the next Sonic movie is shaping up with impressive footage and explains how Sonic’s film success is influencing the company’s wider global strategy.
Sonic the Hedgehog and Sonic Racing: CrossWorlds will serve as official partners for MADEIN Link Up 2026 on July 31 at Kobe World Memorial Hall in Japan, bringing the Sonic franchise into a live music event hosted by K-pop girl group MADEIN with special collaboration surprises planned for attendees.
First 4 Figures has opened pre-orders for its new Sonic Frontiers Sonic and Super Sonic resin statues, featuring standard and LED-equipped Exclusive Editions, a two-statue Combo Edition, and an early bird offer available through August 31.
Sonic Channel’s August 2026 SONICPICT calendar features Blaze the Cat enjoying a rare moment of peace in a vast sunflower field, complete with a sea breeze, distant palace, and watermelon ice pop.
Sonic the Hedgehog has joined ZETA DIVISION’s Creator division for the summer, with new content and collaborative merchandise featuring streamer k4sen planned as part of the esports team’s fifth anniversary celebrations.
Monogram International is bringing a Sonic the Hedgehog: Scrapnik Island 3D Foam Bag Clip set to San Diego Comic-Con 2026, featuring Sonic, Mecha Sonic, and Mecha Knuckles in a limited run of 360 sets.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
Sonic Channel’s July 2026 wallpaper features Espio the Chameleon wearing specially designed under-rim glasses while writing on a scroll with a traditional brush.
SEGA has launched a new playlist series focused on its creators, beginning with Tomoya Ohtani’s 100-track Essential Works collection on Spotify and Apple Music.
Alien: Isolation 2, Crazy Taxi: World Tour, STRANGER THAN HEAVEN, Persona 4 Revival, Total War: WARHAMMER 40,000, SONIC PICO PARK, and more will be playable at SEGA’s Gamescom 2026 booth.
Sonic’s 35 Years of Speed exhibit is now open in Seattle, with official photos revealing the full mix of commissioned artwork, fan creations and SEGA archive material while original Sonic level designer Hirokazu Yasuhara also stopped by.
SEGA has announced Sonic the Hedgehog: Memories and Beyond, a new animated short featuring Metal Sonic, the Chaos Emeralds, and a story centered on the friendships Sonic and his allies have built through their adventures.
SEGA has launched Sonic’s Chaos Hunt, a nationwide 35th anniversary campaign challenging fans to recover scattered Emeralds before Dr. Eggman and unlock prizes ahead of Club Chaos in Brooklyn.
SEGA and Spotify have launched Sonic’s 35th Birthday Mixtape, featuring 35 songs selected around what Sonic would want to hear during his birthday celebration, alongside exclusive artwork by Natalie Haines.
SEGA has launched a Sonic Live in Concert West Coast Sweepstakes, giving fans a chance to win one of 22 tickets across 11 eligible shows by entering through a SEGA Account before September 21.
SEGA and Nex have announced Sonic Forces for Nex Playground, bringing Sonic’s speed-focused action to the motion-based active play console later this year through Play Pass.
SEGA’s Sonic 35th Anniversary Project includes Classic and Modern Sonic collections for Nintendo Switch, now confirmed for October 20, alongside new Genesis-compatible legacy cartridges for Sonic the Hedgehog and Sonic the Hedgehog 2.
SEGA has revealed new SONIC PICO PARK gameplay during Sonic’s 35th Anniversary Birthday Livestream, confirming Shadow the Hedgehog and Sonic Pico Cat as playable characters.
Sonic Racing: CrossWorlds has started its first World Championship qualifiers through Legends Competition Round 6, with online racing running from June 29 to July 19 before the top 24 registered racers compete live in New York City on October 9.
New June 2026 commemorative artwork has been released for Sonic Adventure 2, featuring Sonic using the Flame Ring to perform his Fire Somersault.
A newly translated interview with Jun Senoue and Yuunosuke explores Sonic’s 35th anniversary song “Speed Is My Life,” its Japanese version “Faster Than the Speed of Sound,” and the musical DNA that has shaped the series across generations.
Round1 is launching a Sonic the Hedgehog collaboration campaign across Japan from July 10 to October 12, featuring themed food and drinks, karaoke rooms, bowling visuals, prizes, stamp rallies, novelty goods, and Twitter campaigns.
Sonic series sound director Tomoya Ohtani has explained why the original version of “Endless Possibility” is included on the Forever Fast CD but not the streaming album, while also reassuring fans about its future use in Sonic Unleashed.
Sonic series general producer Takashi Iizuka has reflected on Sonic’s 35-year history, discussing the character’s speed-focused origins, global success, Sonic Adventure, Shadow’s creation, Sonic Mania, and the role fans have played in keeping the series alive.
Sonic Racing: CrossWorlds Ver.1.4.1 launches today with Classic Sonic and the Mach Cyclone, while Axel from Crazy Taxi and Amigo from Samba de Amigo are set to join as free racers later in 2026.
Sonic Frontiers Definitive Edition is available now on Nintendo Switch 2, bringing improved graphics, smoother performance, all major updates, free DLC, Digital Deluxe bonuses, and a Japanese physical release planned for September 17.
The International Olympic Committee and SEGA have launched the first Sonic x Olympic merchandise collection, featuring Sonic, Tails, Knuckles, Amy, and Shadow in designs inspired by Olympic sports and the “Let’s Move” initiative.
SEGA has released “Speed Is My Life,” a new Sonic the Hedgehog 35th anniversary song performed by Nathan Sharp, with music by Jun Senoue, lyrics and vocal arrangement by Tee Lopes, and arrangement by Jun Senoue and Takahiro Kai.
Jersey Jack Pinball and SEGA have fully revealed Sonic the Hedgehog Pinball, featuring three editions, seven stages, music and visuals from across the series, a 27-inch HD display, Bluetooth audio, boss battles, Chaos Emeralds, and prices starting at $9,999.
Sonic Frontiers Definitive Edition is now available for pre-order at Best Buy for Nintendo Switch 2, with the listing confirming The Final Horizon, previous content updates, bonus items, a mini soundtrack, and a digital artbook.
Sonic Frontiers director Morio Kishimoto has drawn attention after liking a fan post asking him to show support if he was against generative AI being used in Sonic games.
Japan’s official Sonic YouTube channel has released a new Sonic the Hedgehog 35th birthday brand video, highlighting Sonic’s spirit of moving forward, facing uncertainty, and choosing to start running.
IDW Publishing is bringing Sonic the Hedgehog into its IDW Goes Dark celebration this October with a horror-themed Sonic the Hedgehog #91 variant cover by Yamila Kareh.
SEGA of America’s Sonic Birthday Livestream airs tomorrow, June 23, at 12:30 PM ET / 9:30 AM PT, featuring Jacki Jing, GamesCage, RogersBase, special guests, gameplay, activities, music, and a St. Jude fundraiser.
SONIC & FRIENDS is launching a new Travel merchandise series through Joypolis Hong Kong, featuring plush keychains, acrylic stands, badges, decorated air tickets, and luggage tags, with pre-orders open ahead of a late September 2026 release.
