Sonic’s 35th anniversary celebrations have spread across Australian shopping centres with free games, character appearances and a competition offering a private Sonic appearance valued at up to A$15,000.
FILA Japan has launched the second wave of its Sonic collaboration, introducing a new tennis-themed shirt featuring Sonic with a racket for the Japan Open.
Madeon has created a Green Hill Zone remix for Sonic’s Fortnite collaboration, a decade after the official Sonic account first teased a connection with the French producer.
Kazuyuki Hoshino says Sonic’s arms and legs had to be lengthened for 3D because his large head could hide his hands and feet from certain camera angles.
Sonic has been named Tokyo Sunrockers' support ambassador for the 2026-27 B.LEAGUE season, with appearances, arena displays, promotional campaigns and collaboration merchandise planned throughout the year.
Takashi Iizuka says SEGA itself proposed Sonic’s ZETA DIVISION collaboration as part of a wider push across Japan and Asia, with Sonic Team now thinking about people who watch games as well as those who play them.
NERDS Clothing’s Sonic streetwear collection is live with 11 oversized shirts starring Sonic, Shadow, Silver, Rouge, Espio, Metal Sonic and more.
Takashi Iizuka says Sonic Adventure’s camera and Homing Attack solved two major problems with high-speed 3D movement, while Sonic Colors changed how he worked with Sonic Team.
Sonic is heading to Sendai’s Akiu Onsen for a two-month tourism campaign featuring exclusive artwork, holographic cards, original merchandise and collaborations with local food, crafts and attractions.
Takashi Iizuka says he would love to see the Chaotix star in their own detective game, while Sonic Team plans to give more characters substantial playable roles in future mainline titles.
SONIC PICO PARK launches November 12, 2026 for Nintendo Switch 2, Nintendo Switch, PlayStation 5, Xbox Series X|S and Steam, with SEGA and PICO PARK Inc. confirming the full multiplatform lineup in a new gameplay trailer.
Portland Retro Gaming Expo is bringing Ryan Drummond, Mike Pollock, Scott Dreier and William Corkery together for a Sonic the Hedgehog 35th anniversary celebration this October, alongside Sonic history programming from G To The Next Level.
NEPTUN has fully unveiled its Sonic the Hedgehog 35th anniversary collection, including character jackets, skateboards, baggy jeans, a Sonic duffel bag and more, all available for just one week from September 18.
Sonic the Hedgehog 35th anniversary merchandise is heading to Odaiba’s new ULTRA STORE, a free limited-time shop combining more than 500 products with large-scale LED displays and a digital stamp rally offering Tokyo Joypolis prizes.
Sonic the Hedgehog and Puyo Puyo are joining Shimokitazawa Curry Festival 2026 for their shared 35th anniversaries, with collaboration menus, exclusive stamp-rally prizes and a special Sonic T-shirt coming to the 135-location Tokyo event.
Sonic has made his 1,000-drone debut over Tokyo Bay at ODAIBA DRONE SHOW 2026, with the event returning for five more nights from September 18.
Tokyo Game Show 2026 has cancelled its entire September 21 programme due to Typhoon No. 25, calling off both Sonic 35th Music Live performances while organizers consider moving some affected stage programming online.
Sonic will make his first-ever appearance on the cover of CONTINUE for Vol.90, which celebrates the series’ 35th anniversary with a major feature including Takashi Iizuka, Kazuyuki Hoshino, Jun Senoue and original Sonic composer Masato Nakamura.
Favorite has fully revealed its Sonic the Hedgehog fashion collaboration, featuring six character-inspired jackets and hoodies based on Sonic, Tails, Knuckles, Shadow, Silver and the Werehog, with pre-orders opening August 28.
The Chaos Hunt has finally paid off. SEGA has fully revealed Club Chaos, bringing Thundercat, Austin Millz, Tee Lopes, the first New York Sonic Speed Café, seven themed zones and the Sonic Racing: CrossWorlds World Championship Finals to Brooklyn on October 9.
Newly published Sonic Frontiers development materials reveal Sage’s early “digital + ghost” concepts, wildly different Koco prototypes, experiments with Sonic’s cyber corruption and the digital forms used for Amy, Tails and Knuckles.
The Sonic Squad has recovered the seventh and final Chaos Emerald, officially completing Sonic’s Chaos Hunt. Now all seven are headed toward Club Chaos, although SEGA is still keeping the event’s full details behind a countdown.
Takashi Iizuka has reflected on Sonic Adventure’s pivotal role in the franchise, saying Sonic may not have achieved its later success if SEGA had failed to successfully bring the character into 3D.
SEGA SAMMY says Sonic’s 35th anniversary licensing and merchandise rollout has already begun, but expects major promotions tied to Sonic the Hedgehog 4 to accelerate from October through March and drive significantly higher licensing revenue.
WOLFpak’s Sonic the Hedgehog 35th anniversary collection is now available, featuring Sonic-themed backpacks, duffle and sling bags, character T-shirts, collectible patches, and bundles.
Sonic’s Chaos Hunt continues in New York City on August 15 with the Blue Chaos Emerald, live Sonic and Shadow appearances, exclusive pins and shirts, and a new Sonic collaboration comic book.
Sonic’s Chaos Hunt brought its fifth Emerald drop to Chicago, where fans could recover the Cyan Chaos Emerald and meet Sonic and Shadow during a special activation event.
Sonic’s Chaos Hunt continues in San Diego on July 25, with Sonic and Tails appearances, an exclusive Yellow Emerald pin, free shirts, and chances to win a Club Chaos trip and Leblon Delienne Sonic statue.
Sonic the Hedgehog has joined ZETA DIVISION’s Creator division for the summer, with new content and collaborative merchandise featuring streamer k4sen planned as part of the esports team’s fifth anniversary celebrations.
Wendy’s and SEGA have launched a Sonic the Hedgehog Kids’ Meal promotion across the United States, featuring seven collectible character card cases and 35 trading cards celebrating Sonic’s 35th anniversary.
Sonic’s 35 Years of Speed exhibit is now open in Seattle, with official photos revealing the full mix of commissioned artwork, fan creations and SEGA archive material while original Sonic level designer Hirokazu Yasuhara also stopped by.
SEGA has announced Sonic the Hedgehog: Memories and Beyond, a new animated short featuring Metal Sonic, the Chaos Emeralds, and a story centered on the friendships Sonic and his allies have built through their adventures.
SEGA has launched Sonic’s Chaos Hunt, a nationwide 35th anniversary campaign challenging fans to recover scattered Emeralds before Dr. Eggman and unlock prizes ahead of Club Chaos in Brooklyn.
SEGA and Spotify have launched Sonic’s 35th Birthday Mixtape, featuring 35 songs selected around what Sonic would want to hear during his birthday celebration, alongside exclusive artwork by Natalie Haines.
SEGA has launched a Sonic Live in Concert West Coast Sweepstakes, giving fans a chance to win one of 22 tickets across 11 eligible shows by entering through a SEGA Account before September 21.
SEGA and Nex have announced Sonic Forces for Nex Playground, bringing Sonic’s speed-focused action to the motion-based active play console later this year through Play Pass.
